Market research study plays a pivotal role in creating awareness to the Zambia exporters of the likely export potential that exists in a region or country and diversify the exports portfolio and create niche markets.The market research study also seeks at increasing Zambia’s benefits from the regional and multilateral trading arrangements to which Zambia is a party too.
A market research study is a demand side activity undertaken after a desk research and a supply survey. It deals with finding information to help companies make decisions about an export market. The overall information obtained guides a company in selecting the target group of customers offering the greatest potential benefits, the lowest risk and fits the company’s capabilities.
The Zambia Development Agency conducts several trade missions that include those to Namibia and Mozambique aimed at establishing market opportunities and conditions for Zambian non-traditional products with the view of harnessing these for trade expansion.